Case Studies

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Healthcare Case Studies

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Launch Governance and Launch Roadmap Development

A biotech firm seeks a US and Global Launch Roadmap for their drug in a competitive market to meet approval timelines and commercial goals.

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Launch Strategy and 3-Year Launch Roadmap Development

Pharma firm seeks 3-year launch roadmap and marketing strategy from MCAworks to plan competitive launch, allocate resources, and ensure market success.

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Launch Management and On-Going Support

A biotech firm needs launch planning support and strategic guidance during team onboarding for a successful product launch in a dynamic market.

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Launch Plan Validation

A biotech company approached MCAworks to validate an already established launch plan as the team was less than 12 months from launch.

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Label Scenario Planning Workshop

A leading biotech company was notified by the FDA that recent safety incidents in patients using a related medication could negatively affect their label warnings.

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European Launch Plan

European biotech company approached MCA to provide the strategic oversight and alignment process needed to ensure that all disciplines would be working together.

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Eye Health

A healthcare company explores entering the Eye Health segment through acquisition, requiring market analysis and strategy alignment.

Financial Services Case Studies

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Financial Services

Global Private Banking Strategy

A global bank aims to revitalize its private banking division by moving beyond tax optimization to attract new high-net-worth clients.

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Financial Services

Strategic Account Plans for a Global Payments Network – Post Financial Crisis

Post-2008 crisis, a financial firm must revise strategies and re-engage clients amid new regulations.

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Financial Services

Long-Term Joint Partnership Planning

A financial services wholesaler shifts from a reactive to a proactive sales approach, with MCAworks facilitating the comprehensive strategic transition.

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Financial Services

Branding and Targeting Strategies

A global bank aims to revitalize its private banking division by moving beyond tax optimization to attract new high-net-worth clients.

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Financial Services

Sell-Side Account-Level Research and Relationship Planning

A sell-side firm struggles to market high-value research product in commodity category to skeptical clientele.

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Financial Services

Affluent-Targeted Loyalty and Credit/Debit Card Strategy

A financial services supplier aims to enhance offerings to help banks capture affluent consumer segment.

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Financial Services

Global White Label Research Product

A sell-side firm seeks to understand buy-side client needs to refine its innovative research product, aiming to strengthen market position and partnerships.

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Financial Services

Sub-Branded Added Value Service

A financial firm seeks branding for innovative service in B2B market where branding is typically overlooked, aiming to differentiate in performance-focused industry.

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Financial Services

National “Internal Client” 360 Performance Evaluations

The B2B marketing department of a financial services supplier seeks to improve communication and marketing effectiveness.

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Financial Services

Global “Support Function” Performance Metrics

A financial services supplier needs robust metrics to prove the value of its new global B2B marketing division after major organizational restructuring.

Consumer Products Case Studies

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Consumer Products

New Market Entrance

A major global food manufacturer considered entering the herbal supplements market, leveraging decades of research on their raw materials' health benefits.

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Consumer Products

Segmentation Development and Activation for New Technology Offering

A major telecommunications company faced a critical juncture as landline voice communication steadily declined.

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Consumer Products

Seafood Brand Market Analysis and Launch

A major food company sought to expand their well-known seafood brand in response to challenges in a commodity-driven market and rising costs of goods.

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Consumer Products

Global Segment Prioritization for Pharmaceutical Portfolio Optimization

A leading global pharma and consumer health company faced challenges in managing its multi-national brands.

Retail Case Studies

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Global Franchisor Five Year Strategic Plans

A leading franchisor had experienced rapid global growth, based largely on a strategy and approach that attracted viable, aggressive, and motivated franchisees.

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Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy

A leading fashion and apparel retailer, dominating its market segment, had reached a critical juncture in its growth trajectory.

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Retail Banking Category, Loyalty-driven Marketing Message

A global bank aims to elevate market position and increase affluent segment share by transitioning customers to investment products.

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QSR Category, Segmentation and Targeting Strategy

A leading quick-service restaurant (QSR) chain had achieved substantial growth through aggressive franchise expansion.

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Global Retail Bank Expansion Strategy

sian bank with diverse regional presence aims to consolidate branding and strategy to serve growing corporate clientele across multiple markets.

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Fashion and Apparel Category, Revised Positioning to Increase Same-store Growth

A retailer seeks to boost same-store sales without changing brand, products, or store count.

Small Business Support Case Studies

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Small Business Support

Leading Cyber Security Platform

A SaaS cybersecurity firm transitions from third-party risk management to internal assessment solution, facing branding challenges to preserve existing business.

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Small Business Support

Start Up Snack Food Manufacturer

A young, rapidly expanding snack food company, specializing in bagged granola-like products, faced significant operational challenges three years into its operations.

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Small Business Support

Breakthrough Medical Technology Startup

A biotech startup with innovative sports injury treatment seeks strategic support for crucial funding round, aiming for eventual acquisition by industry partner.

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Small Business Support

Start-Up Condiment Manufacturer

Regional seafood sauce maker seeks to expand market reach, reduce seasonal sales fluctuations, and develop direct-to-consumer model.

E-Commerce Case Studies

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Employee/Job Search Engine

A job search engine needs an effective branding system to organize its multiple brands and ensure cohesive communication with target markets.

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Leading App-Based Personal Exercise Platform

A startup in the rapidly growing market of app-based, personalized fitness programs sought to gain a comprehensive understanding of their target market's size and needs.

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Global Online Stock Photography Company

A leading global stock photography and video company, recognized as a competitive "fighter" and low-cost leader in its industry, sought to deepen its understanding of user behavior and market dynamics

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