Case Studies

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Launch Governance and Launch Roadmap Development

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Situation

A leading biotech company approached MCAworks for assistance in building a launch plan for their drug in a competitive global market. With approval timelines closely aligned across countries, the organization needed a comprehensive US and Global Launch Roadmap to facilitate integrated planning and ensure readiness. The client had already developed a robust strategy and brand plan, which the launch roadmap needed to support and enhance to meet and exceed commercial objectives. This complex scenario required a carefully orchestrated approach to navigate the simultaneous global launch while maximizing the drug's market potential.

Our Approach

MCAworks initiated the project by planning and executing a comprehensive launch planning workshop. This collaborative session allowed the firm to gather valuable team feedback and discussions, which formed the foundation for a unique launch plan tailored to the client's needs. To ensure completeness and validate the launch plan, the proprietary MCAworks launch library was leveraged, drawing upon best practices and proven strategies. A critical aspect of the approach involved aligning the Global and US plans to support all crucial interdependencies, ensuring a cohesive and synchronized launch strategy. Furthermore, MCAworks created a robust launch governance structure designed to support both US and Global launch efforts while facilitating consistent and constant communication across teams. This multi-faceted approach aimed to ensure a solid foundation for a successful product launch, addressing both strategic and operational aspects of the process.

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Results

This comprehensive approach yielded significant outcomes for the client. The launch team became fully grounded in the brand strategy and overall launch plan, ensuring a unified vision that became the foundation for all launch activities. Organizational alignment was achieved on the launch governance structure, improving cross-functional coordination. Lastly, a solid blueprint was established for ongoing launch planning and support. These results positioned the client for a well-organized, strategically aligned, and successful product launch in their target market.