Retail

Our Retail Practice is focused on strategically applying the disciplines of marketing, strategy, psychology, design, and economics to create above trend performance.

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What Makes Our Practice Different:

Our Retail Practice is focused on strategically applying the disciplines of marketing, strategy, psychology, design, and economics to create above-trend performance. With extensive experience in multiple consumer categories and economic models—including franchised, corporate owned and operated, blended, privately owned, and publicly traded—our team is adept at navigating regional, national, and international markets.

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Results

Within two weeks of being made aware of new safety concerns, the MCAworks team provided detailed contingency plans that would increase transparency with the HCP community and better prepare for launch.

As a result, once the final label was received the team was able to finalize messaging, marketing materials and risk mitigation strategies within days instead of weeks.

Consulting Services

Segmentation and Targeting

We identify and exploit high-value / high-profit target consumer segments

  • Proven and Proprietary (qualitative and quantitative) research techniques for identifying target segments of opportunity

  • Economic Modeling and Payback Definition

  • Segment-Specific Positioning and Messaging

  • Day-part Targeting and Growth Strategy

  • Long-term Growth and Segment Expansion Strategy

Case Studies

Fashion and Apparel Industry, Frequent Shopper Identification and Growth StrategyQSR Category, Segmentation and Targeting Strategy
Strategic Growth and Planning

We identify and exploit under-marketed customer needs and segments, day-parts, product categories, and service offerings. Our comprehensive approach uncovers hidden opportunities, analyzes market gaps, and develops targeted strategies to capitalize on untapped potential.

  • Vision, Mission, and Goals Development

  • Scenario Planning

  • Economic Modeling

  • War Gaming

  • Success Measurement, Tracking and Contingency Planning

Case Studies

Global Franchisor, Five Year Strategic Plans, Vision, Mission, and GoalsGlobal Retail Bank Expansion Strategy
Positioning and Messages

We develop targeted and profitable positioning and messaging, avoiding the one-size-fits-all problem endemic to retail marketing. Our approach tailors communication strategies to specific market segments, ensuring your brand resonates with the right audience at the right time.

  • Identification of High Potential Target Segments

  • Unmet / Latent Needs Identification

  • Creative Brainstorming and Message Development

Case Studies

Fashion and Apparel Category, Revised Positioning to Increase Same-store GrowthRetail Banking Category, Loyalty-driven Marketing Message

Industry Areas

  • Apparel
  • Consumer Financial Services
  • Quick Serve Restaurants
  • Telecommunications and Consumer
  • Electronics Travel Services  
Case Studies

A Track Record of Success

Dive into our partnered success stories across industries.

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Retail

Global Franchisor, Five Year Strategic Plans, Mission, and Goals

A leading franchisor had experienced rapid global growth, based largely on a strategy and approach that attracted viable, aggressive, and motivated franchisees.
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A group of people sitting around a table with laptops.
Retail

Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy

A leading fashion and apparel retailer, dominating its market segment, had reached a critical juncture in its growth trajectory.
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A woman walking down a sidewalk past a tall building.
Retail

Retail Banking Category, Loyalty-driven Marketing Message

A prestigious global bank recognized the need to elevate its market position and enhance its profile while simultaneously increasing its share in the lucrative affluent segment.
Read more