Healthcare

Our Healthcare Practice is comprised of highly experienced, industry-grown healthcare executives with a proven track record of success.

A woman holding a red heart in her hands.

What Makes Our Practice Different:

Our healthcare consulting practice area is distinguished by a rare combination of broad and deep hands-on expertise in the healthcare arena. We specialize in delivering comprehensive solutions across all stages of commercial development and launch.

A red heart with a heartbeat on an orange background.
A line graph with three circles on it.

Results

Within two weeks of being made aware of new safety concerns, the MCAworks team provided detailed contingency plans that would increase transparency with the HCP community and better prepare for launch.

As a result, once the final label was received the team was able to finalize messaging, marketing materials and risk mitigation strategies within days instead of weeks.

Consulting Services

Prelaunch & Launch Strategy

We understand your needs, challenges, timelines and deliverables in planning for a new product launch. We’ve launched products on the industry side and supported several launch teams in the development of launch governance strategies.

  • Market Development Assessment

  • Launch Guidance Processes and Training

  • Launch Roadmap Development

  • Launch Governance Creation

  • Indication Expansion and Sequencing Evaluation

Case Studies

Launch Governance and Launch Roadmap DevelopmentLaunch Strategy and 3-Year Launch Roadmap Development
Launch Planning

Proven success and years working in industry mean that we bring intrinsic client-focused experience to business planning.

  • Strategic Plan Development

  • Launch Plan Evaluation

  • Contingency & Scenario Planning

  • Launch Plan Execution, Oversight & Management

  • Field Force Planning & Operation

Case Studies

Launch Strategy and 3-Year Launch Roadmap DevelopmentLaunch Plan ValidationLabel Scenario Planning WorkshopEuropean Launch Planning
Commercialization & Optimization

We strongly believe that core insights are critical for driving strategies that work. Our experience base, grounded in classical marketing principles, guide our dedication to providing solutions that are motivating and relevant to all stakeholder audiences.

  • Vision & Growth Strategies

  • Merger and Acquisition Evaluation

  • Annual Business / Strategic Plans

  • Competitive Assessment and Defense Strategies

  • Brand Positioning and Messaging

  • Segmentation and Targeting

  • Integrated Plan Development

  • Salesforce, HCP and Patient Strategy

  • KOL & Congress Activities

  • Marketing Excellence Processes and Training

Case Studies

Eye Health Opportunity Evaluation

Therapeutic Areas

  • Analgesics/ Pain Management
  • Cardiovascular (Stroke, Cholesterol Management, Hypertension)
  • Digestive Health (GERD, IBS, Constipation)
  • Hematology
  • Infectious Disease (Antibiotics)
  • Men’s Health (ED and Prostate Health)
  • Neurological Disorders (Multiple Sclerosis, ALS)
  • Nutritionals
  • Oncology (Therapeutics and Supportive Care)
  • Psychological Disorders (Anxiety/Depression/OCD)
  • Sleep DisordersWomen’s Health (Oral Contraceptives, PMS, Menopause)
  • Women’s Health (Oral Contraceptives, PMS, Menopause)
Case Studies

A Track Record of Success

Dive into our partnered success stories across industries.