Case Studies

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Launch Management and On-Going Support

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Situation

A biotech company sought MCAworks' assistance for ongoing launch planning and management support, as their brand team was still in the process of onboarding. While an initial launch plan and basic governance structure were already established, the client required execution support to bring these plans to fruition. Additionally, the company requested strategic guidance and thought partnership to navigate the launch process effectively. This support was crucial to ensure adherence to the existing plan and to provide strategic oversight, identify risks, and develop mitigation strategies. The engagement aimed to bridge the gap between the company's current capabilities and the expertise needed for a successful product launch in a dynamic market environment.

Our Approach

MCAworks implemented and executed the agreed-upon launch governance structure, establishing a solid framework for the project. They utilized the launch plan to develop comprehensive dashboards and ongoing launch workstream trackers, while also identifying critical interdependencies across various aspects of the launch. The team actively managed the launch plan, regularly updating trackers and materials to ensure all stakeholders had access to the most current information. They continuously identified potential risks to the launch and areas where efficiency could be improved. Acting as a strategic partner and extension of the launch lead, the team participated in cross-functional meetings, recommended risk mitigation tactics, and provided support for leadership presentations.

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Results

Their approach led to significant achievements for the client. The organization was effectively mobilized, delivering flawlessly against milestones through clearly defined responsibilities and rigorous progress tracking. Potential risks were identified and mitigated proactively, minimizing their impact on the launch team. Leadership remained fully informed of the launch status through timely, informative updates. This successful collaboration resulted in MCAworks being engaged for ongoing support across multiple future indications for the product, demonstrating the value and impact of their partnership.