Consumer Products

We aid in identifying, understanding, and prioritizing high-value / high-margin target segments as it is critical to capitalizing on current and future loyalty.

• Proven (Qualitative and quantitative) research methodologies

• Economic Modeling and Payback Definition

• Buying Behavior and Life Stage-Driven Analysis

• Segment-Specific Persona Development

Case Studies

We guide brands in navigating the evolving communication landscape to enhance consumer engagement. We make it easier for your buyers to find you, using combining the latest marketing tools with tried-and-true methods, while keeping your brand message clear and consistent.

• Strategic Plan Development, including Objectives, Goals, Strategies, and Measures

• Scenario Planning / War Gaming

• Market Planning & Process Development

• Employee Performance Metrics

• Marketing Tools Planning

• Budgeting Scenarios

We help consumer companies overcome growth challenges in today's competitive market. Our approach combines data-driven ideation, disciplined processes, and smart strategies to develop and commercialize breakthrough innovations. By focusing on consumer-centric solutions, we help you navigate price competition, feature parity, and shortened product lifecycles to achieve sustainable organic growth.

• Innovation (and Renovation) Process Development

• New Products/Services Ideation

• Launch Plan Development

• Branding and Brand Identify

Case Studies

We specialize in revitalizing brands by uncovering the emotional benefits that truly connect with target audiences. Our process moves beyond internal R&D-focused thinking to identify current and future emotional drivers of brand preference and loyalty. By emphasizing these emotional connections, we help you differentiate your brand and capture higher margins in competitive markets.

• Cross-functional Alignment and Implementation Planning Workshops

• Positioning and Messaging Development

Case Studies