Financial Services

What Makes Our Practice Different:

Our Financial Services Practice is comprised of a seasoned team of experienced marketers and strategists, with on-site experience in over 20 countries. Through collective expertise, innovative approaches, and deep industry insights, MCAworks not only identifies strategic opportunities but also implements tailored solutions that drive sustainable growth and competitive advantage in the dynamic landscape of financial services.

Two credit cards sitting on top of each other.

Results

Within two weeks of being made aware of new safety concerns, the MCAworks team provided detailed contingency plans that would increase transparency with the HCP community and better prepare for launch.

As a result, once the final label was received the team was able to finalize messaging, marketing materials and risk mitigation strategies within days instead of weeks.

Consulting Services

Strategic Account Planning

We design and implement plans for long-term partnerships between payments, wholesale, and white label service providers, empowering them to deliver seamless solutions to their retail and consumer customers.

Customer Needs Identification
Fact-based Economic and Payback Analysis
Consensus-Building among Internal and External Constituencies
Tracking, Measurement, and Reevaluation Protocols

Case Studies

Strategic Account Plans for a Global Payments Network – Post Financial CrisisSell-Side Account-Level Research and Relationship PlanningSell-Side Account-Level Research and Relationship PlanningAffluent-Targeted Loyalty and Credit/Debit Card StrategyLong-Term Joint Partnership Planning

Affluent Consumer Platform Development and Marketing

We create tailored digital platforms and marketing strategies for high-net-worth individuals. Combining market insights with cutting-edge technology, we help brands craft compelling products that capture affluent consumers' attention and loyalty, driving increased market share in this lucrative segment.

Needs Identification via Proprietary Research Techniques
One-on-one, Psychology-inspired Interviewing and Research
Creative Brainstorming and Product Development Techniques
Modeling of Global Standard and Local Imperative Balance
Branding and Service Platform Development
Detailed Marketing, Media, and Targeting Strategies

Case Studies

Global Private Banking StrategyAffluent-Targeted Loyalty and Credit/Debit Card Strategy

Information Product Development

We develop sell-side research and information products to create measurable added value within overall service platforms.

Needs Identification Among Buy-side Analysts, Managers, etc.
Detailed Specifications for Product Development
Branding and Brand Portfolio Strategy
Linkage of Services to Rankings

Case Studies

Global White Label Research ProductSub-Branded Added Value Service

Branded Corporate Banking

We craft winning differentiation strategies for global corporate lending and payments customers, ensuring they capture market share and build lasting client relationships.

Needs Identification Among Senior and C-suite Corporate Customers
Problem Identification, Definition, and Measurement
Program Definition
Linkage of Services to Rankings

Case Studies

Corporate Expansion Strategy for Asia and Middle East MarketsBranding and Targeting Strategies

Employee Satisfaction

We provide one-on-one consultation to determine latent, unstated problems, needs, and issues undermining overall performance.

In-depth Personal Interviews, In-person or via Phone
Insight Development and Reporting
Solution Development
Consensus-Building
Success Measurement and Tracking

Case Studies

National “Internal Client” 360 Performance EvaluationsGlobal “Support Function” Performance Metrics

Industry Areas

Debit / Credit Cards
Payments
B2B Service Enhancement & Loyalty
Loyalty Programs
Sell-side Services & Performance
Sell-side Research
Retail Banking
Wholesale Banking
Affluent Banking, Investment Management
Private Banking
Insurance Re-Insurance