Case Studies

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Affluent-Targeted Loyalty and Credit/Debit Card Strategy

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Situation

A large supplier to the financial services industry needed to strengthen its offerings and service levels to assist its customers (FI’s) in their efforts to capture the more profitable affluent consumer segment.

Our Approach

MCAworks completed a series of one-on-one interviews with target FI personnel to inform a disciplined brainstorming and creative development process. Completion of the creative development process resulted in many process and service enhancements.

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Results

The client reports greater loyalty and image improvement from the establishment and servicing of a truly differentiated offering to its customer base. The client’s customers report an increased share among affluent consumers.The client reports greater loyalty and image improvement from the establishment and servicing of a truly differentiated offering to its customer base. The client’s customers report an increased share among affluent consumers.