Case Studies

A close up of two people shaking hands.

Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals

Four wooden blocks with different icons on them.

Situation

A leading franchisor had experienced rapid global growth, based largely on a strategy and approach that attracted viable, aggressive, and motivated franchisees. As the opportunities to grow solely from new franchisees/new locations began to dwindle, the firm reached out to MCAworks to assist in development of a longer-term re-thinking.

Our Approach

MCAworks, in conjunction with client personnel and other consultants/suppliers from around the world, led the development of a five-year strategic plan to re-capture organic growth, increase consumer loyalty, and improve the performance of the franchisee base.

A hand holding a magnifying glass over a set of magnets.
A row of cubes with a graph on them.

Results

The enterprise continues to experience rapid growth and is one of the preferred options among potential franchisees.