Case Studies

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Start-Up Condiment Manufacturer

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Situation

A regional seafood sauce manufacturer had established a successful presence in local supermarkets and restaurants, with its product experiencing significant seasonal demand, primarily concentrated in the summer months. The company's ownership sought to expand its market reach and mitigate the extreme seasonality of their sales. Specifically, they aimed to increase overall demand while developing a robust direct-to-consumer business model. This strategic shift was intended to not only broaden their customer base but also to potentially reduce the seasonal fluctuations in sales, creating a more stable and sustainable revenue stream throughout the year.

Our Approach

MCAworks conducted a comprehensive analysis of competitive strategies and best practices for direct-to-consumer sales of condiments and sauces. Based on these insights, they developed a multifaceted plan encompassing website optimization and cost-effective social media strategies. The program featured a multi-month planning cycle, leveraging seasonal opportunities while adhering to budgetary constraints. Upon approval, MCAworks' team executed the entire social media marketing effort, allowing the client to maintain strategic oversight while ensuring consistent implementation of the marketing strategy.

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Results

The initiative has driven significant revenue growth, with the social media-driven direct-to-consumer program achieving profitability and maintaining consistent execution for three consecutive years.