Case Studies: Retail Services
Segmentation & Targeting
- Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy
- QSR Category, Segmentation and Targeting Strategy
- Global Retail Banking Category, High-potential / High-net Worth Client Identification and Targeting
Strategic & Growth Planning
- Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals
- Global Retail Bank Expansion Strategy
Social Media Strategy
- Global Social Media Strategy, International Franchisor
- Sales and Floor Representative Incentive Programs
- Linkage and Integration of Overall Marketing Strategies with Social Media Programs
Positioning & Messaging
QSR Category, Segmentation and Targeting Strategy
A large and successful QSR chain had grown largely via aggressive development of franchisee operations. Such was the success of this strategy that the firm was receiving complaints from franchisees about “saturation.” MCAworks was engaged to develop alternative growth opportunities.
MCAworks completed a detailed segmentation study, identifying frequent customers and their underlying needs, favored dayparts, etc.
The chain continues to experience record-setting growth.