Case Studies: Retail Services

QSR Category, Segmentation and Targeting Strategy

A large and successful QSR chain had grown largely via aggressive development of franchisee operations. Such was the success of this strategy that the firm was receiving complaints from franchisees about “saturation.” MCAworks was engaged to develop alternative growth opportunities.


MCAworks completed a detailed segmentation study, identifying frequent customers and their underlying needs, favored dayparts, etc.


The chain continues to experience record-setting growth.