Case Studies: Retail Services
Segmentation & Targeting
- Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy
- QSR Category, Segmentation and Targeting Strategy
- Global Retail Banking Category, High-potential / High-net Worth Client Identification and Targeting
Strategic & Growth Planning
- Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals
- Global Retail Bank Expansion Strategy
Social Media Strategy
- Global Social Media Strategy, International Franchisor
- Sales and Floor Representative Incentive Programs
- Linkage and Integration of Overall Marketing Strategies with Social Media Programs
Positioning & Messaging
Global Franchisor, Five Year Strategic Plans, Vision, Mission and Goals
A leading franchisor had experienced very rapid global growth, based largely on a strategy and approach that attracted viable, aggressive, and motivated franchisees. As the opportunities to grow solely from new franchisees / new locations began to dwindle, the firm reached out to MCAworks to assist in development of a longer-term re-thinking.
Approach:
MCAworks, in conjunction with the client personnel and other consultants / suppliers from around the world, led the development of a five year strategic plan to re-capture organic growth, increase consumer loyalty, and improve performance of the franchisee base.
Results:
The enterprise continues to experience rapid growth and is one of the most preferred options among potential franchisees.