Case Studies: Retail Services

Sales and Floor Representative Incentive Programs

A major consumer telecom was suffering in the marketplace due, in part, to lack of visibility and excitement among third-party sales representation.


MCAworks’ social media partners developed a sales incentive program and contest to be executed nationwide, utilizing the tools of social media to encourage friendly competition and rapid sharing of best practices.


The telecom achieved record sales during the contest period and re-instituted the program on a periodic basis.