Case Studies: Financial Services

Branding and Targeting Strategies

A global, Asia-based bank needed to consolidate its array of brands, sub-brands, and graphic treatments across markets. Considerable market research had been completed over the years.


MCAworks reviewed the existing research, by market, and developed a recommended branding and targeting strategy that could be consistently applied throughout the bank’s key market areas.


Consistency of branding and targeting was effected throughout the bank’s major target regions, resulting in a coherent, more remunerative, recognizable image.