Connie brings over 25 years of experience in business and marketing strategy and has a passion for problem-solving and building brands. Her broad experience base includes strategic planning, vision and growth strategies, launch planning, brand positioning, brand equity extensions, segmentation and targeting, life cycle management, and new product innovation.

Connie has worked extensively in the launch space for the past ten years and possesses extensive knowledge of various launch archetypes, particularly in the pharmaceutical industry. She is experienced in all aspects of launch planning across a wide range of therapeutic areas and has led the development of numerous launch roadmaps. She is a strong collaborator with commercial teams to evaluate scenario plans, anticipate potential issues, and strategically align the organization to successfully bring products to market.