Healthcare

Our Healthcare Practice is comprised of highly experienced, industry-grown healthcare executives with a proven track record of success.

What Makes Our Practice Different:

Rare Combination of Broad and Deep Hands-on Expertise in Healthcare Arena

  • Across all core industry segments
  • Across all key stakeholder groups
  • Well-versed in all stages of commercial development and launch
  • Extensive global as well as U.S. experience

Consulting Services:

Prelaunch / Launch Strategy

We understand your needs, challenges, timelines and deliverables in planning for a new product launch.  We’ve launched products on the industry-side and supported several launch teams in the development of launch governance strategies.

  • Claims
  • Trademark
  • Market Conditioning
  • Agency/Vendor Assessment & Selection
  • Readiness Plans
  • Contingency Planning

Case Studies:

Business / Brand Strategy

Proven success and years working in industry mean that we bring intrinsic client-focused experience to business planning.

  • Vision & Growth Strategies
  • Merger and Acquisition Evaluation
  • Annual Business/ Strategic Plans
  • Competitive Assessment and Defense Strategies
  • Global Strategy and Execution

Case Studies:

Positioning & Brand Development

We strongly believe that core insights are critical for driving strategies that work.  Our experience base, grounded in classical marketing principles, guide our dedication to providing solutions that are motivating and relevant to all stakeholder audiences.

  • Segmentation Analysis/ Targeting
  • Positioning & Message Development
  • Brand Character Development

Case Studies:

Market Planning

We have a track record of success.  Our training in classical marketing, combined with our experience in developing strategies for professional, payer and consumer audiences, ensure tailored deliverables and messages that drive results.

  • Integrated Plan Development
  • Salesforce, HCP and Patient Education
  • Advertising & Media
  • Web, Relationship and Target Marketing
  • KOL & Congress Activities

Case Studies:

Therapeutic Areas:

  • Analgesics/ Pain Management
  • Cardiovascular (Stroke, Cholesterol Management, Hypertension)
  • Diabetes Care
  • Digestive Health (GERD, IBS, Constipation)
  • Hematology
  • Infectious Disease (Antibiotics)
  • Men’s Health (ED and Prostate Health)
  • Neurological Disorders (Multiple Sclerosis, ALS)
  • Nutritionals
  • Oncology (Therapeutics and Supportive Care)
  • Osteoarthritis
  • Psychological Disorders (Anxiety/Depression/OCD)
  • Sleep Disorders
  • Women’s Health (Oral Contraceptives, PMS, Menopause)

Clients:

Bausch + Lomb
Johnson & Johnson
Ethicon Endo-Surgery
Ortho Biotech
Pfizer
Sanofi
Cardinal Health
Genzyme