Case Studies: Healthcare Services

Launch Governance and Roadmap

In the months leading up to launch, a leading biotech company contacted MCA for support with the creation of a strategic framework and launch roadmap to help the brand meet and exceed commercial objectives at launch and beyond.


Using a three-step process, MCAworks began by conducting win requirement analyses and an industry benchmarking exercise to design a governance structure aligned with business objectives. Next, MCAworks implemented an integrated process, to initiate launch planning across functions using standardized tracking and reporting tools. In the final phase, MCA mobilized the organization to deliver flawlessly against milestones by clearly defining responsibilities and tracking progress on workstreams critical to launch.


Through the implementation of a structured process and standardized tracking tools, the team was able to identify interdependencies and potential pain points.

Various core and sub-team meetings, workstream calendars and reporting templates were successfully implemented to update teams and senior leadership of status, issues and next steps, to ensure better alignment and integration of efforts