European Launch Planning

A leading European biotech company approached MCA to provide the strategic oversight and alignment process needed to ensure that all disciplines would be working together to successfully launch a new oncology product.

Approach:

MCA leveraged our “hands on” industry launch experience to create a detailed and integrated launch plan by analyzing information collected through various channels, including interviews, market research and competitive intelligence. MCA then conducted sub-team work sessions to develop detailed workstreams and define success criteria for launch. Finally, MCA facilitated and maintained communication and cross-functional alignment across launch strategies, plans, status and timelines throughout process.

Results:

MCA’s strategic oversight drove the brand’s ability to deliver on the core brand pillars, increased team synergy and efficiency and reduced downstream project management for a successful and integrated launch, which created rapid credibility and a positive reputation for the product, resulting in faster acceptance and uptake