Case Studies: Healthcare Services

European Launch Planning

A leading European biotech company approached MCA to provide the strategic oversight and alignment process needed to ensure that all disciplines would be working together to successfully launch a new oncology product.


MCA leveraged our “hands on” industry launch experience to create a detailed and integrated launch plan by analyzing information collected through various channels, including interviews, market research and competitive intelligence. MCA then conducted sub-team work sessions to develop detailed workstreams and define success criteria for launch. Finally, MCA facilitated and maintained communication and cross-functional alignment across launch strategies, plans, status and timelines throughout process.


MCA’s strategic oversight drove the brand’s ability to deliver on the core brand pillars, increased team synergy and efficiency and reduced downstream project management for a successful and integrated launch, which created rapid credibility and a positive reputation for the product, resulting in faster acceptance and uptake