John HAWKINS

John has extensive experience in consumer segmentation, brand strategy, new product development and global marketing for companies in the consumer, food, durables, industrial and technology sectors.
John has over thirty years in marketing both on the client side and for consulting firms. He has created integrated marketing strategies for leading consumer companies seeking to establish win-win programs with retail partners. In addition, John has identified strategic repositioning, new markets and new products for clients seeking opportunities to exceed growth goals.

Prior Experience

John has founded and led companies in launching new software products such as FamilyTime, Med$ure and Managing Your Money.

Education

John received his B.A. from Harvard University and an M.B.A. from Northwestern University.