Connie O’Keefe

Connie brings nearly 15 years of experience in business and marketing strategy and a passion for building brands. Her broad experience base includes strategic planning, vision and growth strategies, brand positioning and revitalization, brand equity extensions, segmentation and targeting, life cycle management, new product innovation, and R&D strategy.
She has helped identify opportunities and deliver real growth across a range of industries including consumer packaged goods, health and beauty aids, telecom and pharmaceuticals. Therapeutic experience includes women’s health, men’s health, nutritionals, gastrointestinal health, general analgesics, oncology, osteoarthritis, cardiovascular health, sleep disorders, psychological disorders, ALS and diabetes.

Prior Experience

Prior to consulting, Connie held brand management positions at Eli Lilly and most recently Bayer Consumer Care, where she managed familiar franchises such as Bayer Aspirin and Alka-Seltzer.


Connie holds both an M.B.A. and an M.S. in International Business from the University of Miami and a B.S. from Southern Illinois University.