Case Studies: Healthcare Services
Prelaunch / Launch Strategy
Business / Brand Strategy
Positioning & Brand Development
Launch Governance and Roadmap
In the months leading up to launch, a leading biotech company contacted MCA for support with the creationof a strategic framework and launch roadmap to help the brand meet and exceed commercial objectives at launch and beyond.
Using a three-step process, MCAworks began by conducting win requirement analyses and an industry benchmarking exercise to design a governance structure aligned with business objectives. Next, MCAworks implemented an integrated process, to initiate launch planning across functions using standardized trackingand reporting tools. In the final phase, MCA mobilized the organization to deliver flawlessly against milestones by clearly defining responsibilities and tracking progress on workstreams critical to launch.
Through the implementation of a structured process and standardized tracking tools, the team was ableto identify interdependencies and potential pain points.
Various core and sub-team meetings, workstream calendars and reporting templates were successfully implemented to update teams and senior leadership of status, issues and next steps, to ensure betteralignment and integration of efforts