Segmentation & Targeting

• Identification of Consumer Segments & Retail Channels
• Development of Economic Model to Guide New Product Launch
• Persona Development Beauty & Personal Care Brand

Strategic & Growth Planning

• Multi-Year Strategic Plan for Food Company
• Multi-Year Strategic Plan for Beverage Company
• Social Media Plan for Beverage Company

Innovation Planning

• Creation and Codification of NPD Process
• Identification of New Product Pipeline
• Development of New Brand

Brand Strategy & Positioning

• Positioning for New-to-the-US Beverage Line
• Refined Positioning & Messaging for New Consumer Target
• Standardization and Story Development for Sales Launch Materials