Case Studies: Technology Services Value Proposition Vision and Mission Development for News Source Value Proposition Development for Accounting Software Marketing / Business Strategy Integration for Tech Accessories/Peripherals Target Segmentation, Marketing Planning and Launch Strategy Brand Architecture for Legal Services Software Branding and Brand Identity for Employment / Job Search Engine Brand Positioning for News Source Brand Strategy & Positioning B2B Segmentation for Medical Services Software B2C Segmentation for Telecom Portfolio Strategy and Planning for Legal Services Software Channel Development in Tech Accessories/Peripherals