Case Studies: Retail Services
Segmentation & Targeting
- Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy
- QSR Category, Segmentation and Targeting Strategy
- Global Retail Banking Category, High-potential / High-net Worth Client Identification and Targeting
Strategic & Growth Planning
- Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals
- Global Retail Bank Expansion Strategy
Social Media Strategy
- Global Social Media Strategy, International Franchisor
- Sales and Floor Representative Incentive Programs
- Linkage and Integration of Overall Marketing Strategies with Social Media Programs
Positioning & Messaging
Sales and Floor Representative Incentive Programs
A major consumer telecom was suffering in the marketplace due, in part, to lack of visibility and excitement among third-party sales representation.
Approach:
MCAworks social media partners developed a sales incentive program and contest to be executed nationwide, utilizing the tools of social media to encourage friendly competition and rapid sharing of best practices.
Results:
The telecom achieved record sales during the contest period and re-instituted the program on a periodic basis.