Case Studies: Retail Services
Segmentation & Targeting
- Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy
- QSR Category, Segmentation and Targeting Strategy
- Global Retail Banking Category, High-potential / High-net Worth Client Identification and Targeting
Strategic & Growth Planning
- Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals
- Global Retail Bank Expansion Strategy
Social Media Strategy
- Global Social Media Strategy, International Franchisor
- Sales and Floor Representative Incentive Programs
- Linkage and Integration of Overall Marketing Strategies with Social Media Programs
Positioning & Messaging
Sales and Floor Representative Incentive Programs
A major consumer telecom was suffering in the marketplace due, in part, to lack of visibility and excitement among third-party sales representation.
MCAworks’ social media partners developed a sales incentive program and contest to be executed nationwide, utilizing the tools of social media to encourage friendly competition and rapid sharing of best practices.
The telecom achieved record sales during the contest period and re-instituted the program on a periodic basis.