Case Studies: Retail Services
Segmentation & Targeting
- Fashion and Apparel Industry, Frequent Shopper Identification and Growth Strategy
- QSR Category, Segmentation and Targeting Strategy
- Global Retail Banking Category, High-potential / High-net Worth Client Identification and Targeting
Strategic & Growth Planning
- Global Franchisor, Five Year Strategic Plans, Vision, Mission, and Goals
- Global Retail Bank Expansion Strategy
Social Media Strategy
- Global Social Media Strategy, International Franchisor
- Sales and Floor Representative Incentive Programs
- Linkage and Integration of Overall Marketing Strategies with Social Media Programs
Positioning & Messaging
Global Social Media Strategy, International Franchisor
A major business and consumer services franchisor was confronted with the rise of Social Media as a potential marketing vehicle. In fact, upon review, the company found that it had, in fact, a wide range of social media efforts underway, do solely to the initiative of motivated employees and franchisees around the world. Thus, there was no coherent message and a significant amount of misleading or mis-directional information in the marketplace.
Approach:
MCAworks surveyed the range of competitive and analogous social media strategies and developed a three-year plan to consolidate efforts into a proactive, leaderships role in social media to utilize the tools of the emerging media to rapidly grow friends, loyal customers, and seasonal employees.
Results:
The company remains an acknowledged leader in its business category and continues its above-industry growth, while its social media efforts are, for their industry, state-of-the-art.