What Makes Our Practice Different:
An integrated team of professionals with experience – and a proven track record – in driving real growth in preference, traffic, and profits, across:
- Multiple Consumer Categories
- Multiple Economic Models – Franchised, Corporate Owned & Operated, Blended, Privately Owned and Publicly Traded, etc.
- Regional, National, and International Footprints
Segmentation & Targeting
Identification and exploitation of high-value / high-profit target consumer segments.
- Proven and Proprietary (qualitative and quantitative) research techniques for identifying target segments of opportunity
- Economic Modeling and Payback Definition
- Segment-Specific Positioning and Messaging
- Day-part Targeting and Growth Strategy
- Long-term Growth and Segment Expansion Strategy
Strategic and Growth Planning
Identification and exploitation of under-marketed customer needs and segments, day-parts, product categories, and service offerings.
- Vision, Mission, and Goals Development
- Scenario Planning
- Economic Modeling
- War Gaming
- Success Measurement, Tracking and Contingency Planning
Social Media Strategy
Development of strategies to rapidly build, grow, and PROFIT FROM communities and social media.
- Application of Social Media Techniques to Build Loyal Customer and Client Communities
- Measurement, Tracking, and Success Criteria Modeling
- Development of Social Media-specific Promotion and Loyalty Programs
Positioning and Messaging
Development of targeted and profitable positioning and messaging, avoiding the “one-size-fits-all” problem endemic to retail marketing.
- Identification of High Potential Target Segments
- Unmet / Latent Needs Identification
- Creative Brainstorming and Message Development
- Consumer Financial Services
- Quick Serve Restaurants
- Telecommunications and Consumer Electronics
- Travel Services