Case Studies: Financial Services
Strategic Account Planning
- Strategic Account Plans for a Global Payments Network – Post Financial Crisis
- Sell-side Account-level Research and Relationship Planning
- Long-term Joint Partnership Planning
Affluent Consumer Platform Development & Marketing
- Global Retail Investments and Insurance Platform
- Global Private Banking Strategy
- Affluent-targeted Loyalty and Credit/Debit Card Strategy
Information Product Development
Branded Corporate Development
Employee Satisfaction
Branding and Targeting Strategies
A global, Asia-based bank needed to consolidate its array of brands, sub-brands, and graphic treatments across markets. Considerable market research had been completed over the years.
Approach:
MCAworks reviewed the existing research, by market, and developed a recommended branding and targeting strategy that could be consistently applied throughout the bank’s key market areas.
Results:
Consistency of branding and targeting was effected throughout the bank’s major target regions, resulting in a coherent, more remunerative, recognizable image.