Case Studies: Financial Services

Branding and Targeting Strategies

A global, Asia-based bank needed to consolidate its array of brands, sub-brands, and graphic treatments across markets. Considerable market research had been completed over the years.

Approach:

MCAworks reviewed the existing research, by market, and developed a recommended branding and targeting strategy that could be consistently applied throughout the bank’s key market areas.

Results:

Consistency of branding and targeting was effected throughout the bank’s major target regions, resulting in a coherent, more remunerative, recognizable image.