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Standardization and Story Development for Sales Launch Materials

Case Studies: Consumer Products & Services

Segmentation & Targeting

  • Identification of Consumer Segments & Retail Channels
  • Development of Economic Model to Guide New Product Launch
  • Persona Development Beauty & Personal Care Brand

Strategic & Growth Planning

  • Multi-Year Strategic Plan for Food Company
  • Multi-Year Strategic Plan for Beverage Company
  • Social Media Plan for Beverage Company

Innovation Planning

  • Creation and Codification of NPD Process
  • Identification of New Product Pipeline
  • Development of New Brand

Brand Strategy & Positioning

  • Positioning for New-to-the-US Beverage Line
  • Refined Positioning & Messaging for New Consumer Target
  • Standardization and Story Development for Sales Launch Materials

Standardization and Story Development for Sales Launch Materials

Coming soon.

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