Case Studies: Consumer Products & Services
Segmentation and Targeting
- Identification of Consumer Segments & Retail Channels
- Development of Economic Model to Guide New Product Launch
- Persona Development Beauty & Personal Care Brand
Strategic and Growth Planning
Brand Strategy & Positioning
- Positioning for New-to-the-US Beverage Line
- Refined Positioning & Messaging for New Consumer Target
- Standardization and Story Development for Sales Launch Materials