John Rosen

John Rosen Photo

John is responsible for overall direction of client engagements involving new business creation, branding, new product development and channel management. John has over twenty-five years of sales and marketing management, as well as strategic consulting experience. He has helped firms deliver real unit growth both domestically and globally across a wide range of industries: telecom, electronics, beverages, consumer packaged goods, consumer durables, retailing, financial services, and automotive & industrial products. John is co-author, with fellow MCAworks Executive Director, AnnaMaria Turano, of “Stopwatch Marketing, Take Charge of the Time When Your Customer Decides to Buy,” published by Viking Penguin group in January 2008.

Prior Experience

Before his consulting career, John worked at Quaker Oats, Coors Beer, Mattel Toys, and Simon & Schuster Books.

Education

John received his B.S. from Washington & Lee University and an M.B.A. from Northwestern University.