Deanne Randolph

Deanne Randolph Photo
Deanne brings a record of success and extensive experience in strategic marketing for a broad range of biotech, pharmaceutical and consumer-driven healthcare brands, from early development through launch. With nearly 15 years of industry expertise, Deanne has led US, European and global initiatives for leading pharmaceutical companies. Her experience includes strategic planning, positioning and targeting, life cycle management and clinical development strategy, global branding, medical education and direct to consumer marketing.
Most recently, Deanne led the European launch of Xiapex, an innovative first-in-class biologic for the treatment of Dupuytren’s Contracture, a rare fibroproliferative disorder, across 16 countries.

Deanne’s ability to integrate professional, payer and patient needs to identify compelling market strategies and drive growth is particularly relevant in today’s dynamic healthcare environment. She has worked in both primary and secondary care across a broad range of therapeutic areas, including hematology, oncology, pain/inflammation and rare diseases.

Prior Experience

Prior to consulting, Deanne held brand management and commercial development positions at Pfizer, Johnson & Johnson and Bayer.

Education

Deanne holds both an M.B.A. and a B.A. from Wake Forest University.