Non-Food Consumer Products

• Case Study: Leading Consumer Packaging Company
  A leading consumer packaging company “invented” the “slider” closure category of food bags with patented technology. Over the years, competitors caught up with their own versions of the technology. Meanwhile, these branded competitors (such as Glad and Ziploc) out-spent.... Read More
   
• Case Study: Leading Manufacturer of Fitness Equipment
  A leading manufacturer of commercial and consumer fitness equipment had pursued a lengthy process of acquisitions that had resulted in amorphous, confused imagery among both.... Read More
   
• Case Study: Leading Personal Care Company
  A leading personal care company’s of “trading up” users of older wet shaving systems to the newest system has historically been less.... Read More