Healthcare

MCAworks Opinion: DTC Marketing Is Dead; Long Live the New Synchronized Marketing

Direct-to-consumer marketing as we know it has reached the end of its usefulness. Despite widely-publicized data showing a clear link between DTC marketing and rising prescriptions across a wide range of therapeutic areas and products, the current application of DTC marketing is achieving diminishing returns.

What’s needed is a new approach, what we call Synchronized Marketing. Synchronized Marketing breaks down the walls between DTC and physician marketing, allowing for greater optimization and synergy across the entire patient care continuum, both in terms of marketing planning and spending allocations. The net result of this change will be greater overall marketing effectiveness and efficiency, leading to enhanced product demand and, consequently, corporate profits. DTC marketing as we know it is dead. Long live the new Synchronized Marketing.

Contact Sean Folan for more information.