Healthcare

• Case Study: Manufacturer of Medical Devices
  A medical device company was experiencing manufacturing problems that had the potential to destroy the trusted image of the brand. The first step was to improve manufacturing quality, but there was also a.... Read More
   
• Case Study: Leading Biotech Company
  A leading biotech company sought to eliminate a short-term corporate growth gap through development of a Neuroscience franchise that leveraged existing assets. Our challenge was to identify.... Read More
   
• Case Study: Leading Pharmaceutical Company
  As the only company with both acute & preventive therapeutics, this leading pharmaceutical company was seeking to assert a leadership position in Migraine. Migraine is a therapeutic area characterized.... Read More
   
• Case Study: Leading Pharmaceutical Company
  A leading pharma's antibiotic was being "niched" as the "agent of last resort" for treating life-threatening staph infections. With a new agent pending FDA approval.... Read More
   
• Case Study: Leading Pharmaceutical Company
  A leading pharma had a promising late-stage novel compound for treating acute ischemic stroke (AIS). Meanwhile, competitors had similar agents on similar launch timelines. Given this reality, we needed to develop a strong launch plan with.... Read More
   
• Case Study: Specialty Pharmaceutical Company
  While early uptake of a new third-to-market agent had been strong, several factors were seen as limiting its success, including competitive aggressiveness. This specialty pharma was looking to.... Read More
   
• Case Study: Leading Medical Devices Company
  A medical device division of a Fortune 500 company was looking to jump-start sales of a recently acquired gastric band used in Obesity Surgery. While the product was not differentiable based on.... Read More
   
• Case Study: Large Pharmaceutical Company
  The advent of direct-to-consumer pharmaceuticals marketing in the mid-1990s opened new opportunities for this large pharmaceutical company to speak directly with end-users. The company sought to build a world-class consumer.... Read More
   
• MCAworks Approach: Healthcare Industry
  MCAworks takes a holistic approach to the dynamic and complex Healthcare space, integrating multi-constituency perspectives into.... Read More
   
• MCAworks Opinion: More “Me To” Medicines Requires Greater Branding Focus
  Facing an unprecedented wave of patent expirations on their crown jewel products, Pharmaceutical and Biotech companies are struggling to maintain historical levels of sales and profit growth. Replacing dying blockbusters with new ones has proven difficult, leading many companies to.... Read More
   
• MCAworks Opinion: DTC Marketing Is Dead; Long Live the New Synchronized Marketing
  Direct-to-consumer marketing as we know it has reached the end of its usefulness. Despite widely-publicized data showing a clear link between DTC marketing and.... Read More
   
• MCAworks Opinion: Creating Business Value Through Therapeutic Franchise Development
  Radical changes driven by industry consolidation, patient empowerment, an aging population, advances in bioscience technology, and managed care pressures are making it increasingly difficult for.... Read More